How To Succeed In The Music Business
The Sine Qua Non
This article addresses specifics that you as a musician or participant in the music business must face head on. Put simply, if you don’t address these issues, you have little to no chance of succeeding in the music business. These specific details can be referred to as the sine qua non of the music business. That roughly translates to, “without this there is nothing.”
There are two specific details that you must address immediately. The first is a concept that Jim Collins outlines in his fantastic book, Good to Great. It’s called the Hedgehog Concept. The second is an internal factor. Specifically, it’s the belief that your own music, or the music of the artist on whose behalf you work, must be heard. I’ll explain both in some depth, beginning with the latter. (more…)



Jim Meeker, a.k.a. "Sindustry" is a semi-pro composer, songwriter and home recording enthusiast. He has a long list of credits on television, film, video, video games, and albums.